What's the NikkieTutorials and Too Faced Drama? Breaking Down the Beef

The NikkieTutorials and Too Faced Drama Just Got Even More Intense After Nikkie's Coming Out Video

Jan. 15 2020, Updated 3:36 p.m. ET

When Nikkie de Jager aka NikkieTutorials came out as a trans lady by posting a YouTube video entitled "I'm Coming Out," the comments sections on her social media pages had been full of give a boost to. While Nikkie gained numerous love from the public, one person wasn't celebrating the makeup guru's popping out. 

In 2016, YouTube beauty guru NikkieTutorials dropped an eyeshadow palette with Too Faced, and lovers had been less than proud of the palette's high quality. People left one-star critiques on the palette, and many ended up returning it for money back.   

Nikkie has had problems with Too Faced and its founder, Jerrod Blandino, ever since their palette failed. Jerrod's sister Lisa Blandino, who is going by means of Dani California on-line, made a comment about Nikkie's video that many are calling anti-trans and insensitive. 

What's the NikkieTutorials and Too Faced drama? Read on for the complete breakdown in their feud — from Nikkie's unique collab to Jeffree Star's comments about how the make-up logo ripped her off to Dani California's feedback. 

What's the NikkieTutorials and Too Faced drama?

In order to completely understand why Dani California's feedback about Nikkie's popping out video have been such a lot deeper, we need to return to 2016.

Nikkie's collab with Too Faced seemed like a fit made in Heaven when it used to be first introduced. She is considered one of the extra well-respected makeup artists on YouTube, and she has a following of greater than 12 million on each Instagram and YouTube. 

She promoted the products from the collaboration on her YouTube channel, and she expressed her excitement and satisfaction over them.

When other YouTubers began reviewing NikkieTutorials' Too Faced collab, it was clear that the palette Nikkie herself swatched was of a unique quality than the ones that people had been ready to shop for. She used to be so criticized on her channel that she ended up disabling feedback on the video. 

While Nikkie stayed mum on the factor right away after it happened, Jeffree Star wasn't going to let good gossip pass untold.

On The Beautiful World of Jeffree Star, he in the end explained the manner that NikkieTutorials used to be paid out for her palette. It's vital to note that Jeffree also has issues with Too Faced as a logo because, he claims, owner Jerrod Blandino has shaded manufacturers like Tarte on Instagram ahead of.

"NikkieTutorials did a collab with Too Faced, I hate that we're mentioning them again," Jeffree said on the display. "But she accepted a deal where they gave her a flat fee of $50,000 and that was it." 

"She made no money from the palettes, and the brand went on to sell more than $10 million of the product, and probably more than that," he persisted. "And she got just a little flat fee and some dirt, no residuals, nothing. And she didn't know."

The shocking claim explains why NikkieTutorials never replied to critics of her collaboration, and why Jeffree found such issues with the logo itself. Nikkie went on Twitter shortly after to explain her aspect of the story. It was once the first time she commented on the Too Faced collab.

"I signed my contract with TF [Too Faced]  back then because I was naive and didn’t know better," she tweeted. "At the end of the day, I signed it, it’s my own fault — but what I’ll never forgive is that “allegedly” they changed the palette’s quality behind my back. Thousands of negative reviews and I was clueless."

"I had to see all these negative reviews, while the palettes I had were outstanding," she said in another tweet. “'They['re] mendacity of their videos to get perspectives' is what I was advised. I don’t care about the money... but I needed to combat YEARS to turn out my authenticity and gain your consider again."

She also tweeted about working with another makeup brand, and how that experience further highlighted how much Too Faced took advantage of her naivete. She finished her tweeting session about the Too Faced drama with some advice to her fellow YouTubers. 

"And to any newer influencers about to get a collab: GET A LAWYER AND TRIPLE CHECK THAT S--T!!!!!!!!!!!" she tweeted.  

Here's what Dani California had to say about Nikkie coming out as transgender.

Now that we're all caught up on the origins of the battle between Nikkie and Too Faced, it's time to bring the story to 2020. Nikkie posted her "I'm Coming Out" video on Jan. 13, and Dani California aka Lisa Blandino soon changed her Instagram bio. After getting backlash, she changed it back, so the screenshots of said bio were obtained from the channel Tea Spill on YouTube. 

The alleged former bio of Dani California reads "Transgender huh? That's not the only thing she's been LYING about."

Fans immediately began screenshotting this bio, and tweeting about their disdain for Dani. In addition to being Jerrod's brother, Lisa was working as Too Faced's Sales and Marketing Assistant, a position she held since 1998.

Proving that sometimes money comes before family, Jerrod took to his Instagram stories to distance himself from his sister's words. His Instagram stories have since disappeared, but Tea Spill obtained the text from them.

"I want to be sure that it's understood that, even though I love my sister very much, the issues she says or does have absolutely not anything to do with me and do not whatsoever reflect me, my opinions, ideas, or feelings, nor discuss for me or Too Faced in anyway, form, or shape," he wrote. "I have all the time stood for romance, equality, and kindness in my life and the entirety I do. I'm sorry for the hurt she has caused." 

"Let it be known that I'm really stunned and disgusted to my core at her contemporary actions. I don't tolerate this behavior and she is no longer an employee at Too Faced," Jerrod continued.

"I would like to say how proud I am of NikkieTutorials inspired I'm for her energy and sharing her stunning truth with the world I am sending all of my love to her," he finished.  

Nikkie is not the first person who Lisa Blandino has feuded with online prior to. She and Tati Westbrook had a public downside, which Tati discussed on her channel previously.

Though Lisa will not be employed at Too Faced anymore, many puzzled if her words do reflect Jerrod's true emotions. 

It was once additionally speculated that Jerrod made a commentary against his sister at the request of Estee Lauder government group president John Demsey. Estee Lauder purchased Too Faced for $1.Forty five billion in 2015.

Nikkie hasn't without delay answered to Lisa or Jerrod Blandino's feedback but.

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